The Sterling Manor Hotel | Bath, Somerset

1. Who We Are

Sterling Manor Holdings LTD ("The Sterling Manor", "we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit our website or stay at our hotel.

Our registered address is: 1 Royal Crescent, Bath, Somerset, BA1 2LR, United Kingdom.

2. Data We Collect

We may collect and process the following personal information:

Identity & Contact: Name, email address, phone number, postal address
Booking Data: Reservation details, room preferences, arrival/departure dates, special requests
Payment Data: Billing address and masked payment card details (processed securely by our payment provider)
Stay History: Previous visits, dining preferences, spa usage, loyalty points
Technical Data: IP address, browser type, pages visited, cookies (see our Cookie Policy)
Communications: Enquiry forms, emails, and feedback you send to us

3. How We Use Your Data

We use your personal data to:

Process and manage your room reservations and other bookings
Provide you with personalised guest services during your stay
Process payments and prevent fraudulent transactions
Send you booking confirmations and pre-arrival communications
Send marketing communications where you have given consent
Comply with legal and regulatory obligations
Improve our services through analytics and guest feedback

4. Your Rights

Under the UK GDPR, you have the right to:

Access: Request a copy of the personal data we hold about you
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your personal data ("right to be forgotten")
Restriction: Request restriction of processing
Portability: Receive your data in a machine-readable format
Objection: Object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, please contact us at [email protected].

5. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Booking records are typically retained for 7 years for tax and legal purposes. Marketing preferences are reviewed annually.

6. Third Parties

We may share your data with carefully selected third-party service providers including our property management system, payment processors, and booking platforms. We do not sell your personal data to third parties.

7. Contact

For any privacy-related enquiries, contact our Data Protection Officer at [email protected] or write to us at 1 Royal Crescent, Bath, Somerset, BA1 2LR.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.